Design by Caro
Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋️). I’m a graphic designer with a background in business, using this unique skillset to create strategic and considered design solutions. In addition to my creative skills and highly developed aesthetic sense, I have diverse experience across marketing, community development, event planning, sales, creative direction, and people management. These skills allow me to approach design holistically – considering not just aesthetics, but also the wider business implications.
Projects
Selfridges Joke Shop at The Corner Shop
Selfridges Christmas Gift Guide
Selfridges Own-label Beauty Packaging
Selfridges Beauty Hall
Selfridges VIP Beauty Advent Calendar
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts
The Big Melt Infographic
UN Sustainable Development Goals
Reduce Plastic Use Campaign
The Spiral: A Virtual Art Exhibition
CV
Contact
I was tasked with undertaking a design overhaul of the Selfridges own-label beauty range, which includes various haircare, makeup, and skincare kits. The previous products lacked cohesion and a clear visual identity across the range.
This involved working with the buying team to determine the product range for the year, creating the franchise's visual identity, developing guidelines, researching packaging solutions, and designing the packaging graphics themselves, working with the production team to determine suitable paper stocks, finishes, etc.
The kits have seen record sales and have received significant positive feedback from consumers.
This involved working with the buying team to determine the product range for the year, creating the franchise's visual identity, developing guidelines, researching packaging solutions, and designing the packaging graphics themselves, working with the production team to determine suitable paper stocks, finishes, etc.
The kits have seen record sales and have received significant positive feedback from consumers.
Selfridges Own-label Beauty Packaging
Category: Identity Design, Packaging Design
Category: Identity Design, Packaging Design
